"Diamonds are the most precious not only of all precious stones, but of all things in this world," said Pliny the Elder, a Roman naturalist and philosopher, in the first century AD.

This rare gem, unlike all other assets you may own, is not subject to inflation and price changes due to market volatility. Diamonds are a more sustainable form of investment than other assets. They are better able to withstand inflation and despite price fluctuations, their value is always increasing and growing on average between 3% and 5% per year. Diamonds can be considered an excellent medium to long-term investment.

When we decide to invest, we ask ourselves what would be the most successful investment for us !? It is true that there are many different tools and platforms for investment on the market, but none of them brings us 100% security due to the fact that the products offered are virtual. The fact is that buying a diamond is a physical investment. You can hold it, watch it and even wear it. This makes you feel more secure than stocks and other financial items that line up on your computer screen.

Apart from the physical aspects, there are also financial advantages to buying diamonds for investment purposes.

Since 2008, the world economy has seen many ups and downs, but mostly downturns. During these difficult times, people start looking out for their money and looking for real alternatives. At this time we learn and appreciate the benefits of physical goods. That is why we are seeing an increase in the value of gold, silver and more recently ... diamonds.

The use of diamonds as an instrument for investment and financial hedging has been growing rapidly over the last few years, as unlike other investment products, diamonds have not fallen in price.

We often see different margins in the values ​​of stocks, gold, silver and currencies, while the price of diamonds only increases and brings dividends.